Hi and welcome back to another automation video
as a part of our automate one thing challenge i’m Really really excited about what i’m going to
show you today because this is something that Can help every single person who has a email list
and who wants to grow it effectively do so without Having to manually do a bunch of extra work so
what we’re talking about today is an automated Lead funnel including a lead magnet now a lead
funnel is basically just the process by which you Bring in people who aren’t on your list bring them
in to your email account to your aweber account And then send them regular emails afterwards
on a cadence a lead magnet is something that You’re going to give away like a freebie that
you can give to the person in exchange for them Signing up for your list so that freebie could
be a sample size of a physical product that you Sell or it could be a digital asset now if it’s
a digital asset you can automatically send it When somebody signs up for your list so today
i’m going to go through that entire process Of bringing somebody into your list sending them
the automatic lead magnet and then how to set up Those welcome emails that welcome welcome
them to your list and hopefully get them to Take the actions that you’re looking for
them to take in those first few days of Signing up your list so i’m currently in my
aweber demo account and one of the coolest Things i’m going to do today is show you this
in my free demo account so that you can see How all of this can be done completely for free on
your end the first thing that i’m going to do is Uh create a landing page we need a landing page
because that will be the place where people can Actually sign up for your list itself a standalone
page with a form on it where people can sign up So while i’m in here i’m gonna go over to pages
and forms click the down arrow click landing pages And i’m going to click up in this upper right
hand corner to create a landing page in this Account i don’t have any landing pages set up yet
and you can choose a template you can build your Own i’m actually going to scroll down i really
like this simple product sale that’s not what We’re going to use it for but i like it because
it’s a really simple easy to use template but Take a look through and choose whichever one you
like if you like the colors of a different one We’re going to click to choose that so that’ll
copy that into our account right here now you Can add your logo up here i’m actually going
to just delete this because i don’t have a logo For this example so i’m going to get rid of that
row right up there and i am going to uh go down Into this image now the freebie that i’m going
to be giving away is going to be a checklist for Growing your email list this is a little meta so
i created a top 10 checklist for things you can do To grow your email list and that’s what i’m going
to be giving away in this example so this doesn’t This book doesn’t really represent that too well
so what i’m going to do is just go over here to The right and go to the image gallery go to stock
images and then maybe i’ll search for a graph And i kind of like this one maybe you’re starting
with just a few subscribers but after you take my
Advice from this checklist you are growing your
subscribers exponentially after that and then I’m just gonna say here instead of your product
name sign up for my email list to get the growth To get the checklist i’ll be promoting this
on social media say so a lot of people will Already know what this is what they’re looking
to get when they get to this page you just have To remind them what they’re signing up
for um i send regular emails letting you Know about other marketing tips and tricks
for email and social media sign up below For the checklist and to receive my emails i
always uh like to sort of let somebody know That they’re not just going to be getting
this checklist they’re also going to be Receiving your emails and then we’re not
asking them to purchase something right We want them to sign up for our list so
i’m going to delete this button actually And i’m going to go over on the left
hand side and grab this form element And drop that in here and so that’s it you’re just
you gave them a little image uh gave them a little Information about what they’re signing up for and
then the only thing that i really am going to ask For people to do here is enter their name and
email but there is one more thing that i need to Do in order to provide them with this lead magnet
on the landing page itself so i’m going to click On the form itself and then over here on the
right hand side i’m going to go to submission And underneath tags i am going to add a tag
for the lead magnet i’m going to use that tag Later to trigger the campaign that we’re going to
set up in a little bit uh so sign up for checklist That is not the title of the page that’s
just the name of the page inside of aweber So another thing that you can do is go up here
to page and then to settings and what you can do Here is go to social sharing and give
it an actual title so list growth Checklist that’s not a requirement but
it’s something that i kind of like to do So that’s it we’re completely set up with our
landing page i’m going to just save and exit here We can take a look at it in the preview this
is what it’s going to look like on desktop if i Share it on mobile this is what it’ll look like
here i think it looks great real simple people Know what they’re getting so now i am going to go
ahead and publish this over here on the right so There it is here’s my page url i can share it on
facebook twitter linkedin probably won’t do that Yet because the next thing i want to do is to set
up my actual email campaign with that lead magnet In it what we need to do next is create this
checklist so i’m gonna do this in canva this is Also my free canva account i don’t need a paid one
for this at all and i will show you how i’m going To put it together so what i’m going to do is just
go into this search menu and search for checklist And it’ll give you all of these options of
sort of ready-made checklists that you can Take the design of and actually modify it for your
own needs for what it is that you want to send To people when they sign up for your list i’m
not going to take you through the entire process
Of doing that but i have done that already
and here is my grow my email checklist here So i have this all done i put all of my um Email list growth ideas here where people somebody
could print this out or just take a look at it in The pdf and get their ideas um and the cool thing
about canva is i don’t need to download this and Upload it somewhere else to host it you could
do that if you wanted a little bit more of a Complicated process but we’re keeping this simple
we’re keeping this free and so i am just going to Turn this into a shareable link in canva itself
so in order to do that i’m going to go up to this Right hand corner and click share and then the
link i’m gonna have the link shared publicly so uh This might be set to only people added can access
click to anyone with the link can access and then Make sure it’s set to can view you do not want
anybody commenting or editing on this probably You just want them to be able to view it
and then i’m going to just copy that link Here and we can take a look at what this is
going to look like by opening up a new tab Pasting the link there and we can look
at what that is going to look like Here we go this is exactly what people are going
to see when they ask to receive this checklist So i now have that link copied onto my clipboard
and we’re going to go back to aweber to add it Into our campaigns okay here we are back in
aweber and what we’re going to do is set up an Automated campaign so that so we’ve got
the landing page where somebody’s going To sign up we’ve got the lead magnet
we want to give them so we need to Create that first automatic email that
goes out giving somebody that lead magnet So what i’m going to do is go to automations and
click the down arrow and then click campaigns And then i’m going to create my first campaign I’m going to do this as a blank campaign
a lead magnet checklist and welcome series Click create okay so now that we’re in
the campaign editor i want to choose Tag applied so remember we added that tag to our
landing page now i want to trigger this campaign It’s called triggering it with that tag so
i’m going to click tag applied and then i’m Going to add over here on the right hand side
that lead magnet tag so if you don’t remember What it is go back to your landing page and make
sure that you get the exact right tag that you put On that form on your landing page and have that
be the trigger over here for your campaign so now The campaign is starting we could actually wait
if we want to but we don’t want to we want to Send people this lead magnet as soon as they sign
up to receive my emails i want them it in their Inbox so that they can have that immediately i
don’t have to do any work but they’re getting What they signed up for immediately so i’m
going to drag send message into my campaign And what that just means is after it’s triggered
we’re going to send an email straight away But i haven’t created that email yet so i’m
going to click create the message from our
Drag and drop builder okay now we are going
to work on this email i’ve chosen a template Called amelia which i chose by uh
clicking on templates right here You should see amelia right at the
top if you like the look of this one Um but you can just choose any template you want
or just do a drag and drop template if you like or You know you can copy one of your other
templates and just choose it in the later process But anyway i’ve i’ve chosen that template and i
have decided to add in maybe like just this little Little checklist to do icon at the top kind
of cute and i’m going to say thanks for Signing up uh say whatever you want here but you
want to get to the point just say you know here’s The checklist here’s what you get we’ve decided to
give it to you i’m actually even going to delete This little section down here i’m going to go into
the button and say get my free checklist here and Then in this url section over on the right so i’ve
clicked on the button i’ve given it a label and in The url section i’m going to actually delete what
they have there and i am going to paste remember I have that link from canva on my clipboard
already i’ve copied it onto my clipboard so i’m Just pasting it into this url section so basically
once somebody clicks on that get my free checklist They are going to be brought to that other page
where they can actually access the checklist I’m actually going to do the exact same thing with
my image if you have any image that represents the Freebie that you’re giving away make sure that
you link to that one as well in this image link And so that they can get the checklist no matter
where they click and then alt text just checklist All right so we want to have a compelling
subject line too so we’ll say get your free Checklist exclamation point and then i’m gonna
go back to the page view the pre-header is that Little piece of text that’s after the subject line
i always fill this out it’s just an additional Place where you can convince somebody to
open that email and get what it is that You’re trying to send them uh so i’ll just say
thanks for signing up we are excited to have you Um so now i’ve made my email and as you can
see this email is so so simple but the only Thing that you’re trying to do with this email is
thank somebody for signing up for your list and Get them that checklist that you have offered
them so i’m gonna click save and exit out of here And there we go the immediate thing that’s
going to happen is when the tag is applied The person is going to be added into this
campaign and they are going to immediately Get that email with that lead magnet so we have
the first part of this done if you literally just Want to go and get this set up now go do it you
know let me know if you need any help at all but Basically we already have our automation set
up we have when somebody signs up for the list They get the tag and they get added to your aweber
account and they’re immediately going to be given This email i’m going to make
sure i save and exit this And click to activate the campaign that’s the
only way that this is really going to work
Is once it’s activated but once it’s active
then then it’s just set up and you’re already Sending that out so up next i’m going to
talk about how to build out that email series Okay here we are we’re back in the email
series itself and we are looking to set up Some more emails to go out after this after
you send the lead magnet you don’t want to Just send the lead magnet and then
be like all right we’ll see you once A month when we send the broadcast you want
to welcome the person to your email campaign Potentially telling them what products or
services you sell sending them some good reviews Telling them what you’re like behind the scenes
giving them expectations on what you can expect And so in order to do that uh you know compose the
that series of emails um go into your email drafts And and write up some emails that you would maybe
want to send to somebody that’s initially signing Up to your list according to what you specifically
are offering them with this email list And then the only thing that you do in order to
create the welcome series is to add a wait time So maybe wait one day or maybe even just
wait one hour after you’ve sent the checklist And then drag in another message create another
message or select another message that says thanks For joining me here’s who i am here’s what i
do and then add another wait time down here And send another message that says something like
these are the customers that i’ve worked in the With in the past and this is why they really liked
working with me or here are some of the success Stories that my course has led to or anything like
that and you’re in that way you’re able to sort of Send out emails on a cadence once a day for you
know a series of time and let people know you Know what it is that they’re going to be receiving
from you this you can adjust at any time you can Add as many emails as you want or as few as you
want but you’re really able to in a super super Uh automated hands-off you don’t have to do
anything once you get this all set up way you Are able to get more out of those subscribers who
initially signed up to receive that lead magnet Now the last thing that i want to mention here
is that if you came to my uh presentation about The auto newsletter and how to set that up you can
actually add that in on this campaign too if you Didn’t i’m going to put the link to it in the show
notes go take a look at that go get set up with An auto newsletter if you want but you can once
once you’re done welcoming somebody to your email Series you can wait one more day and then you
can add this check feed so if you have new etsy Content if you have new blog or new etsy products
that go out or if you have new blog posts that Go out on a regular basis or you create youtube
videos or even instagram posts what you can do is Have people receive those either on a weekly
basis or immediately after the content goes out Uh at the end of this campaign so you welcome them
hey how’s it going here’s your lead magnet here’s What we’re all about here are some of our most
popular products here are the customers that we’ve Worked with and the success they’ve had and then
at the end of that welcome series you can send
Them regular content ongoing forever just continue
to send them your newest stuff when you upload it Without having to do any additional work all right
that is it that is how to get set up with a pros a Lead funnel process where you are capturing new
leads whether on social media or any other place And bringing them into your aweber account with
their email address with everything sending them The lead magnet welcoming them to your campaign
and then potentially even sending them content on An ongoing basis after you have brought them
through your welcome series and all of it is Automated and today we were able to set this up
in less than 30 minutes uh putting together this Entire process which means when if you sit down
and put together this process and set it up in In a few minutes on say a friday or uh at the end
of today you will continue to be able to send out Those emails to people on an automated basis
without doing any work so you’re giving more uh Content to your subscribers but you don’t have
to do the day-to-day work to make that happen Uh please let me know if you have any questions
or if you need any help i would love to personally Help you get the setup in your own account and
join us next week when we are going to be doing One more automation demo to show you another
thing that you can do that’s really powerful With automation in aweber in the meantime
i wish you the best of luck i hope you get Everything set up yourself and i hope you have a
wonderful rest of your day and rest of your week
